“If they don’t give you a seat at the table, bring a folding chair”. – Shirley Chisholm
Such a great reminder for us as women and especially WOC to KNOW YOUR WORTH! Demand a seat at the table. Recently I read an article about Influencer marketing and the impact we as mothers, women and more specifically WOC have on today’s marketplace. It’s huge! The consumer segment is driving black buying power toward a projected $1.5 trillion by 2021. “We have power, we have influence, we can do things others have told us we can’t do.” -Rep. Maxine Waters DON’T FORGET African-American women’s consumer preferences and brand loyalties are propelling total black spending power toward a record $1.5 trillion by 2021. Ladies, if brands approach you to market to your audience do your research and take the time to figure out what impact your promotion will have. Go into the conversation knowing your worth and demanding what you are deserved. Make sure you also come correct with a marketing proposal, deck and media kit if necessary. Make sure you are professional and keep in regular communication with the brand and send them statistics and social impressions when your sponsored campaign is complete. Knowing your worth, being professional and remaining authentic is key!